Orange Theory Fitness
Content Management System - 23 Countries
Orangetheory Fitness (OTF) is a boutique fitness studio franchise based in Boca Raton, Florida. As of December 2019, the chain includes over 1,200 studios in all 50 U.S. states and over 23 countries. Since its founding in 2010, the chain has expanded rapidly, surpassing $1 billion in systemwide sales in 2018.[2] As of 2020, the chain has over one million members.[3]
The Project
Splatt TV Builder is a software built for Orange Theory Fitness to collect data of their user's interest on workouts, by creating a synchronised workouts through out their branches all over the world, we designed the flow, and interface all from the scratch. The challenge of this product is the alignment and accommodation of the users that are both in Europe, US, Asia, making sure that all of them are familiar enough with every button that are provided.
My contribution
Strategy User research Product design
Year
2017–2019
The team
1 × product manager 1 × product designer 1 x UI designer 4 × engineers
Process
Splatt TV is supposed to be an interactive, easy to use tool. This shows in our approach on this project as making it like a canvas for painter, or sandbox for kids.
With a user over 23 countries, we also make sure, that whenever the HQ decided to launch a specials or programs that are only valid for a certain countries, are met.
Outcome
